WHAT IM UP TO
Every nine posts, I shift focus to explore a new brief. My content is built around four key pillars, which are listed below.
Alongside creating content, I use my blog and portfolio to provide context and explanation for my work.
Meet the CREATOR
Originally from the UK but now based in Melbourne trying to create a life and career I am excited about. I am ready to step outside of my comfort zone and get stuck into a project which makes me inspired.
Four PILLARS OF CONTENT:
Travel and exploration
Content from around Australia, specifically Melbourne. With some content from the UK.
I’ve built up a strong backlog of this content, which I can repurpose into edits.
food and Recommendations
Mainly focused on Melbourne based companies but I do have pasted content from the UK to post.
I genuinely enjoy creating this type of content, which makes the process feel natural. With a large backlog already in place, I can easily repurpose content while developing my portfolio.
Day to day lifestyle
I will be using this content as filler content. OOTD/Morning Routines/Week in the life/Errands/ Candid moments.
This pillar of content will also help showcase the personality behind Imogen’s Scrapbook.
behind the lens
This pillar will mainly consist of my website notes and blog documenting how and why I make choices for social media success.
When posting on socials I will show this pillar through the lens of advice. - behind the scenes editing/ practical advice/ inspiration vs. final shot.
WANNA CHAT?
Send me a quick DM and let’s build something great together.